Class 35 Trademark in UAE: Retail, E-commerce, Advertising & Business Services

Class 35 is the most frequently filed class in the UAE. It covers services that help other businesses trade – not products themselves. Almost every retailer, online store, marketplace, agency and consultancy needs it.

What Class 35 covers

• Retail and wholesale services – physical shops, supermarkets, showrooms – for any kind of goods ("retail services in relation to clothing").
• Online retail, e-commerce platforms and marketplaces – Amazon.ae and noon sellers, Shopify stores, apps that sell goods.
• Advertising and marketing – agencies, media buying, influencer management, SEO.
• Business management and consultancy, HR and recruitment, outsourcing, business setup consultancies.
• Franchising – business management assistance in the operation of franchises.
• Import-export agencies, procurement for others, trade fairs and exhibitions.
• Accounting, bookkeeping, auditing (tax advice is Class 35 in the UAE practice; legal services are Class 45).

What Class 35 does not cover

The goods you sell. A fashion retailer needs Class 25 for the clothes and Class 35 for the shop. A restaurant is Class 43, not 35. Software as a product is Class 9; software as a service is Class 42.

Who should file Class 35 in the UAE

Business	Classes
Online store selling cosmetics	35 + 3
Supermarket or grocery delivery	35 (+ 29/30 for own-brand products)
Marketing or digital agency	35
Business setup / PRO consultancy	35
Recruitment agency	35
Trading company (import-export)	35 + class of goods traded
Franchisor	35 + the classes of the franchised business

Drafting the specification

MoET examines the goods/services description. Keep it accurate: "retail services connected with the sale of [goods]" is accepted; a bare "retail services" may draw an office action. List the advertising or consultancy services you actually provide. We draft Class 35 specifications in Arabic and English so they pass examination first time.

Cost and timeline

Official MoET fees are AED 6,500 per class (AED 750 application, AED 750 publication, AED 5,000 registration); an optional one-day examination costs AED 2,250; SMEs in the national programme pay 50%. Expect four to six months. Full cost guide → · Step-by-step process → · All 45 classes →

Send us the brand name and what it covers for a free preliminary check and a fixed-fee quote – contact us.